Consumers are losing faith in the ability of passwords and usernames to protect them from hackers.
Consumers are looking for alternatives to passwords and usernames in order to protect their security on the Internet.
Growing concerns over the ability of traditional methods to protect consumers from hackers is resulting in alternative methods such as biometric technologies becoming more sought after.
The views of consumers suggest that a change in practices from the traditional username and password approach may be required, as 60% felt that the traditional methods were cumbersome.
A report from Accenture, Digital Trust in the IoT Era, revealed that 77% are now interested in using alternative ways of protecting their security.
The openness to alternative methods is more prevalent in countries such as China (92%) and India (84%), while 74% in the U.S are willing to consider alternatives.
The research suggests that the traditional security model may soon become obsolete due to frustration related to their reliability for protecting personal data.
Robin Murdock, MD, Internet and Social business segment, Accenture, said: "As hackers use more-sophisticated and less-obvious methods, passwords are no longer seen as the definitive answers to the security question."
"Traditional one-step passwords are now being matched with alternative methods using biometric technologies such as fingerprint recognition and two-step device verification. Within the next few years we are likely to see many more consumers embracing these and other alternative methods."
Globally, consumers are lacking confidence in the security of their personal data, with only 46% feeling secure.
Accenture’s survey polled 24,000 consumers across 24 countries including the UK, U.S, France, Germany, India and China.