Exclusive offers over Twitter driving PC buys
PC-maker Dell claims to have pulled in more than $2 million in revenue by posting offers and responding to questions on the Twitter micro-blogging service.
Dell uses Twitter as a way to send out discount coupons and messages on clearance events and new product arrival information to those looking for Dell technology at a discounted price.
Since we started back in 2007, we’ve surpassed $2 million in revenue in terms of Dell Outlet sales, Dell Inc’s Chief Blogger Lionel Menchaca said.
Dell Outlet sells refurbished Dell products at discounted prices, but inventories fluctuate, making it difficult to know when products are available or on sale.
The company reckons its use of Twitter is help it clear shelves of discounted stock, but is also pushing interest in other lines.
“We’re seeing that it’s driving interest in new product as well. We’re seeing people come from @DellOutlet on Twitter into the Dell.com/outlet site, and then ultimately decide to purchase a new system from elsewhere on Dell.com. If we factor those new system purchases that come from @DellOutlet, we’ve actually eclipsed $3 million in overall sales.”
A chart displayed on Menchaca’s official blog shows the number of Twitter users following Dell’s exclusive tweet offers over the last 3 months rose six-fold, from around 11,000 to nearly 60,000.
The company believes it now ranks as one of thee top 50 most followed Twitter users.
Having perfected the art of direct PC sales, it’s activity in the nascent social commerce arena will be watched closely.