Online banking provider Digital Insight is claiming to give financial institutions a competitive advantage in attracting new business customers by adding a single sign-on capability to its Business Banking ASP suite of solutions.
Digital Insight claims that, by enabling business customers to securely conduct a broader range of online banking functions in a single, seamless session, this latest SSO product offering strengthens the ability of Digital Insight client financial institutions to become the preferred financial management hub of business customers and generate new areas of fee income.
According to Digital Insight, SSO provides business customers the ability to securely move between online products and services within the online presence of their Digital Insight bank or credit union without repeatedly logging in. The company added that such seamless, secure access promotes greater speed and efficiency when using online offerings such as payroll services and online statements.
The company points to the additional benefit to the institution given that these services are accessed through a brand-unified web presence: a Digital Insight financial institution’s online channel.
Digital Insight director of cash management Bryan Laws said, By procuring single sign-on capabilities from Digital Insight, our clients optimize their ability to present a uniformly branded online presence where a full range of products and services, including those from third-party providers, are seamlessly made available for purchase without requiring a separate password. This new capability will help Digital Insight banks and credit unions not only gain a greater share of wallet, it will help them become the wallet itself.