Digital rights management is set to become the next area of functionality to be added to enterprise content management (ECM) solutions, following in the steps of records management and email management functionality. ECM start-up Avoco Secure is one vendor leading the charge into the field, and its secure2trust platform could make it an attractive takeover target.
Digital rights management looks set to become a key functionality in enterprise content management.
Although ECM vendors have been talking about digital rights management (DRM) for some time, few currently have this functionality in their products, instead having to rely on integration with digital rights applications from specialist niche players.
Avoco Secure is a start-up that has a DRM solution, secure2trust, which is a document content security product. It has been designed to enable an organization to collaborate in an environment where the secure control of content is managed through access and digital rights.
A differentiator for Avoco Secure is that secure2trust uses a peer-to-peer (P2P) model rather than a client/server one. This, the company believes, provides both transparency and flexibility to document security. The major advantage of this approach is that a server is not required for access to a protected document. This means that documents can be shared with external companies while at the same time retaining control over access to, and use of, the document.
Another advantage for the company is that secure2trust is tightly integrated with EMC Documentum and is embedded in Secured eRoom, part of EMC Documentum eRoom. Over the next couple of years we expect to see many of the niche vendors snapped up by ECM vendors looking to add DRM to their ECM portfolios. One of the drivers for this move is Microsoft’s Information Rights Management initiative, which will finally persuade ECM vendors that they need to offer more extensive document security functionality.
With its P2P architecture, Avoco Secure should be an attractive acquisition target for any ECM vendor, and the strategy should be to integrate with as many ECM solutions as possible, in order to solicit the widest possible interest, and ultimately the best price.
Source: OpinionWire by Butler Group (www.butlergroup.com)