After a healthy set of interim results, computer manufacturer Elonex Plc looks on course to achieve its growth targets – the aim is to increase turnover to UKP85m from UKP57.8m by the year-end. The London NW2 company has already taken on new sales staff and is actively touting for trade, particularly in the corporate, education […]
After a healthy set of interim results, computer manufacturer Elonex Plc looks on course to achieve its growth targets – the aim is to increase turnover to UKP85m from UKP57.8m by the year-end. The London NW2 company has already taken on new sales staff and is actively touting for trade, particularly in the corporate, education and government markets. Previously, it waited for customers to come to it. Elonex will soon be introducing a range of new products, such as local network workstations with a high-speed local video bus, a family of notebook computers, and fault-tolerant RAID servers, to try and increase its appeal in these areas. For the six months to October 1992, the group saw pre-tax profit rise 10% to UKP2.5m, while turnover grew 45% to UKP33m. According to finance director Michael Spiro, Elonex is still growing, unlike many of its competitors, because it keeps a tight rein on overheads, and works closely with its suppliers to try and address market needs. Although it had forecast 1992 as a difficult year, with new competition, he said conservative budgeting and strict control of costs and expenditure had enabled the group to cope with both the devaluation of sterling and price-cutting from major competitors. Unlike other manufacturers, he claims that Elonex’s pricing policy is not based on what it feels customers will pay, but on the cost of components and how much it takes to put a box together; so, the group can keep its prices fairly constant. Elonex sells a range of machines, from personal computers to file servers, directly to end-users.
