Multi-channel expertise bought in by consulting giant.
Accenture has acquired Spanish tech company, Tecnilógica which has expertise in open source technologies for developing multi-channel applications for a wide range of mobile, web, touchscreens, wearables and internet of things (IoT)-enabled devices.
The financial terms of the acquisition have not been disclosed. Tecnilógica has about 70 employees and is headquartered in Madrid, Spain.
Its clientele range between start-ups to multinational companies for whom it designs new technology solutions that support digital products and services delivered through digital and physical channels.
Tecnilógica CEO Jorge Gutiérrez noted that the company has been delivering accelerated solutions for over a decade with best possible results being given in the most efficient way. The company claims that it has been building innovative technological solutions for digital screens of all shapes and sizes.
Accenture Digital lead for Iberia Jose Luis Sancho said: “Tecnilógica features a team of talented individuals who specialize in using the latest open source technologies to deliver multi-device digital solutions to clients at incredible speed, driven by a design culture that fosters creativity and innovation. This is a unique combination that is difficult to find in the digital IT landscape.
“By combining their capabilities with the unique design skills of Fjord, design and innovation from Accenture Interactive, we can help our clients in Spain and the rest of Europe take advantage of an end-to-end digital technology value chain – from ideation to operation.”
Accenture said that the acquisition will bring in a group of highly talented IT professionals which can help the company in boosting its digital signage capabilities. The Irish consulting giant has plans to advance in internet of things (IoT), as its market is growing. It wants to leverage proprietary digital content management and distribution architecture of Tecnilógica.
With this technology, connected screens can become communications channels capable of interacting with their surroundings. It can enable digital marketers to interact with multiple users at any given point in time.