Requires buyers to place online orders before purchase
Apple has launched its latest iPad in China as the company seeks to expand its reach in one of the largest market which contributed 20% of its revenue.
The launch of the third-gen iPad, already available in around 100 countries worldwide, has been delayed due to an iPad trademark dispute with Chinese firm Proview.
The long-awaited launch has been marked as quiet, without the chaotic scenes unlike Apple’s previous product launches in the fast-growing Asian market, reported Reuters.
Apple implemented an online reservation system in order to control the number of customers to its stores and avoid any repeat of an incident associated with the iPhone 4S launch in January, when customers became unruly after the product was sold out.
The rowdy crowd then pelted eggs on one of Apple’s flagship store in Beijing and the company had to temporarily stop the sales of the iPhone in its five retail stores in China.
Under the pre-order system, customers are required to request a reservation for an iPad through the Apple online store and if the registration is successful, the customer will be assigned a time to collect the device the following day or later.
iPad 2 is available in the country at a price starting at $399.
Apple had last month paid $60m to with Proview Technology to settle a two-year-old legal dispute over the iPad trademark in the country.