Foray into virtual reality provides big competition for Facebook.
Google is reportedly leading $500m funding round for the Florida-based virtual reality start up Magic Leap, which develops hardware and software to deliver ‘cinematic reality’.
Andreessen Horowitz would also be one of the key investors in the funding round, Re/Code noted.
According to Magic Leap CEO Rony Abovitz, work is currently underway on ‘what we believe will be the most natural and human-friendly wearable computing interface in the world’.
The tech news publisher also noted that Magic Leap projects high-resolution images onto eye from some kind of glasses, while there would be different angles and depths would be seen when adjusting focus.
In February, Magic Leap raised over $50m as part of efforts to develop its own technology platform.
Magic Leap also owns several patent applications spanning a range of topics including 3-D virtual and augmented reality; head-mounted displays; a tactile glove; compact imaging systems; and ‘massive simultaneous remote digital presence world’.