Is Apple challenging Tesla with new electric car?

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Following success in smartphone and computer technology, Apple is now reportedly dipping its toe in the automotive industry with a new electric car.

The Wall Street Journal reported that the iPhone maker is secretly working on an Apple-branded electric vehicle as part of a project dubbed ‘Titan’, which boasts an initial design of a vehicle resembling a minivan.

Apple is reportedly gathering expertise on parts and production methods, while it revealed no interest in combustion engine technology or traditional manufacturing processes.

An undisclosed source was cited by Reuters as saying: "It’s a software game. It’s all about autonomous driving."

Apple is planning not just the car, but several technologies deployed in an electric vehicle, including advanced batteries and in-car electronics which could be integrated into other Apple products, such as the iPhone and iPad.

Apple’s industrial design team currently staffs several people with experience at European auto makers, including the hiring of Marc Newson, a famous industrial designer, last year.

If Apple’s electric car takes the road, it would rival tech firm Google’s prototype self-driving vehicle, and an electric sports car built by startup Tesla Motors.

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