Consumer apps to generate more than 25% of revenues over the next five years
Number of enterprise customers using mobile cloud-based applications are expected to rise to more than 130 million by 2014, facilitated by platform as a service (PaaS) deployments from key players such as Google and Microsoft, according to a report from Juniper Research.
The report found that the market for connected enterprise apps had benefitted from the success of Apple’s iPhone and App Store, and this was reflected both by a marked increase in both the number of enterprise apps available to end-users and also in the fact that such apps were themselves becoming far more attractive given the wide-ranging enhancements to smartphone user interfaces in the wake of the iPhone launch.
The research also found that as cloud providers were increasingly opening up their APIs for application providers looking to develop browser-based or thin client applications, which provided greater opportunity and incentive for developers seeking to reduce the costs associated by porting apps across multiple platforms.
In addition, the research also found that the cloud-based ecosystem offers storage and infrastructure suppliers the opportunity to enter the mobile arena by leveraging their strengths in the areas to develop mobile-oriented cloud services.
According to Juniper, enterprise applications will comprise the majority of cloud-based application revenues over the next five years, while consumer applications including games, social networks and music services will together generate more than 25% of such revenues by 2014.
Windsor Holden, report author, said: “A cloud-based ecosystem for enterprise apps will be attractive both for developers and enterprises alike. For developers, cloud opens up a far wider potential audience for their products; for enterprise customers, outsourcing application management to a remote third-party, costed on a scalable, pay-per-use basis, offers far more flexibility combined with a significant reduction in capital expenditure.”