Ex-Apple chief executive officer Gil Amelio, the self-styled ‘transformation manager’ who sang his own praises for turning around National Semiconductor in the book Profit from Experience, is soon to confess publicly why his magic did not work at Apple. Amelio, who now works as a director of sick-company buyout firm Parkside Group, is due to […]
Ex-Apple chief executive officer Gil Amelio, the self-styled ‘transformation manager’ who sang his own praises for turning around National Semiconductor in the book Profit from Experience, is soon to confess publicly why his magic did not work at Apple. Amelio, who now works as a director of sick-company buyout firm Parkside Group, is due to reveal all in June, a year after he left Apple, under the title On the Firing Line: My 500 Days at Apple Computer. The first extracts are now beginning to appear in the media. á