Firstlogic Inc, which is soon to be part of Business Objects SA, has partnered with Media Technologies Inc to bring data profiling and cleansing capabilities to financial services firms.
New Jersey-based Media Technologies is a consulting outfit that specializes in providing tools and services for personalized print and mail customer communications. The company has a strong presence in Wall Street among financial services firms. Firstlogic’s data quality suite will help its clients to enhance their promotional mailing and customer service capabilities.
Financial services firms are rapidly adopting data quality processes and technologies to understand their customers better, said Chris Colbert, Firstlogic’s market development director.
Lacrosse, Wisconsin-based Firstlogic was acquired by French business intelligence software maker Business Objects last month for $69m. The deal is expected to close in the second quarter of this year.