To integrate product features and promotional initiatives across both companies’ web properties
Friendster has entered into a new multi-year strategic partnership with Yahoo! Southeast Asia, under which the companies will integrate product features and promotional initiatives across their web properties.
Friendster said that the strategic relationship will also foster new user registrations and increase user activity for both the companies.
According to Friendster, the strategic relationship comprises of components including, a new application built by Friendster that is currently available and displayed on the new Yahoo! homepage in Southeast Asia; graphical and text-based promotional placements for Yahoo! products and services on the Friendster.com website; and the upcoming launch of enhanced search results for Friendster user profiles and Friendster fan profiles within Yahoo! Search.
In addition, the partnership provides the ability for Friendster users to soon link their Friendster account to their Yahoo! account on an opt-in basis to share their Friendster network activity updates with friends and others via Yahoo! properties. The first two of these four components have just launched, with the remaining two coming in early 2010.
David Jones, vice president of global product at Friendster, said: We look forward to a successful strategic relationship with Yahoo! Southeast Asia with the debut of the Friendster application on Yahoo! homepages in Indonesia, Singapore and the Philippines.
“Our new relationship, integration and crosspromotional efforts with Yahoo! will help build stronger links between two large and leading web properties in Asia for the benefit of both user bases, and will enable Friendster and Yahoo! to continue expanding our respective online communities in Southeast Asia.