Fujitsu Siemens Computers BV is entering the smart phone market at this week’s 3GSM event in Barcelona, launching its first connected PDAs, the Pocket LOOX T Series.
The Amsterdam-based joint venture of the Japanese and German conglomerates for the EMEA IT market has been in unconnected PDAs for a while, but now it has thrown its hat into the ring with phones too. Not surprisingly, given its heritage, they are high-end models aimed at the corporate market.
At the moment, the T Series consists of two models, the T810 and T830, both running the Windows Mobile 5.0 operating system and offering Exchange push email.
With full Qwerty keyboard, Bluetooth v2.0, GSM, WCDMA and VoIP-capable 802.11b/g WiFi connectivity and integrated Global Positioning System (GPS), as well as, in the case of the 830, a 2Megapixel camera and videotelephony, these are clearly full spec phones.
Not surprisingly, they will bear price tags around the 700-euro ($833) mark when they debut in retail stores in July. If they are taken up by mobile carriers, of course, they can be expected to enjoy some subsidies.
Still, FSC’s first concern will probably be to market these devices directly into its large corporate customer base, particularly in Germany, where it will be prepared to negotiate volume discounts.