With mounting speculation over which side will win out in the battle being staged between Blu-ray and HD-DVD, the two contenders fighting to become the standard format of next generation DVD, it looks increasingly likely that gaming consoles could prove the ultimate determining factor.
According to various media reports, gaming devices equipped with competing HD-DVD and Blu-ray disc capabilities are shortly due to reach the market and will create an ideal stage for the final play-off.
The logic goes that, Sony’s Play Station 3, complete with Blu-ray disc playing capabilities and set to hit the shelves this year, will compete against Microsoft’s Xbox 360 once the HD-DVD add-on drive is launched later this year.
Given that stand-alone players of Blu-ray discs and HD-DVDs are comparatively more expensive than gaming consoles offering Blu-ray disc and HD-DVD player functions, it is highly likely that the battle for consumer preference will be rigorously fought out within the gaming arena.
Although industry analysts are suggesting that Blu-ray discs have the edge in the race so far, until the competing format gaming consoles hit the market, it is difficult to predict who will be the consumer’s favorite.