Social Networking now ranks as the most popular online category
Google Sites led as the most-visited Internet property in the online minutes market reaching more than 90% of all online users in Mexico, followed by Microsoft Sites and Facebook.com, according to a report on the top online properties and activities in Mexico by comScore.
The study also found that social networking now ranks as the most popular online category by total minutes, accounting for nearly 30% of all time spent online during July.
The report showed that more than 23 million people age 6 and older visited an online destination from a home or work location in July, an increase of 22% from the previous year as Mexico’s Internet population continues to grow rapidly.
Google Sites ranked as the top online property in the market, reaching 21.7 million visitors, or 93.4% of all Internet users.
Microsoft Sites ranked second with 19.8 million people at 85% reach, while Facebook.com ranked third with 19 million visitors at 81.8% as it saw its audience grow 54% in the past year.
The study also analysed how Internet users in Mexico spent their time online, and revealed that social Nntworking now leads all categories based on total minutes, accounting for 28.6% of time spent online in July, up from 12.8% a year ago.
Portals accounted for 27.6% of time spent, followed by Instant Messengers with 16.5%.
Mexicans’ affinity for entertainment content resulted in 14.2% of online minutes spent on Entertainment sites, while E-mail rounded out the top five with 6.9% share of minutes.