To leverage benefits of its deal with Motorola, owner of set-top box business
Search engine company Google is planning to begin its online television service ‘Google TV’ in Europe early next year.
Speaking at the annual Edinburgh International Television Festival, Google chairman Eric Schmidt revealed that the company will continue to help fund broadcasting content, but will not get into production itself.
The move is expected to expand Google’s cutomer base from its search based products to television, where the bulk of the world’s advertising revenue is spent.
"Just as smart-phones sparked a whole new era of innovation for the Internet, we hope Google TV can help do the same for television, creating more value for all," Schmidt said.
Schmidt added that Google does not aim to make all content free for users.
"We’re agnostic when it comes to whether free or paid content models are best," Schmidt said.
"It’s up to content owners to decide if they want to charge, and it’s up to users to decide if they want to pay."
Google started its online televison service Google TV in the US in October last year. Sony and and Logitech International SA partner Google for the service which works with both an Internet televison and a set-top box, in the country.
However, Google TV has not been very popular and major US networks have blocked by the service since its launch.
Schmidt said that many more partners are expected to join its televison business soon adding that the company remains "absolutely committed" to improving the service.
"We’re absolutely committed to staying, to improving Google TV," he said.
"I believe that they’re [Sony and Logitech] both going to be on board and I believe there are many more coming. Wait shortly for an announcement," he said.
Google’s TV business could see many heightened activity after Google completes its acquisition of Motorola Mobility, which owns the world’s largest set-top box business.
Schmidt said, "We’re intending to run Motorola, which would include the set top box business, as a completely separate business. That does not mean that there won’t be communication between the two, and obviously sharing and knowledge sharing."