Leading Internet search engine Google has launched an online payment facility called Google Checkout, a system assured to rival market leader in online payments, eBay-owned PayPal.
The system should help boost revenue for the search giant, which currently gets its main income through advertising sales.
The payment service, that will initially only be available to stores in the US, will offer some free order processing to the group’s millions of advertisers, the BBC has reported.
The online giant says the new service will offer a checkout option that enables shoppers to purchase from participating stores through a single Google login. It also works with Google’s search advertising program, AdWords, to help merchants acquire new customers and process all or a portion of their Checkout sales for free.
By integrating the checkout process with search and advertising, we’re helping our users complete the cycle of searching, finding and buying, said Salar Kamangar, vice president of product management at Google.
In the offline world, shoppers don’t tolerate long lines and tedious data entry just to buy something. They shouldn’t have to in the online world either. Google Checkout simplifies and improves the online purchase experience for both consumers and merchants.