India’s HDFC Bank has selected Interwoven’s Web Content Management to enhance customer experience, reduce operational costs and streamline compliance processes related to its website.
Enterprise content management (ECM) company Interwoven says deployment of its software at HDFC Bank will empower business users across the organization to directly manage content on the web, without the assistance of IT, helping to ensure that customers receive the best possible experience through access to the most relevant, up-to-date, and brand-compliant content across the bank’s website.
Interwoven claims that by leveraging Interwoven Content Distribution software, HDFC Bank will be able to ensure that all web content updates are automatically deployed in a consistent and timely manner across its website. Interwoven claims that, by empowering business users with direct content control, HDFC Bank will free up its IT department to focus on other business-critical issues, thus improving overall operational efficiency.
Sunil Chavan, India country manager for Interwoven, said, Having a competitive advantage and being able to react to a rapidly-changing business climate is extremely important within the financial services market. One of the most important keys to achieving this advantage over competitors is establishing deep relationships with your customers and maintaining these relationships through effective brand management and consistency. With the Interwoven solution, HDFC will be able to achieve a higher degree of customer intimacy, while simultaneously improving their overall operational effectiveness.