Initiative in Japan is aimed at helping senior citizens stay connected with families and services.
IBM and Apple are working together to improve the quality of life for Japanese senior citizens.
The partnership, which will see iPads with IBM developed apps and analytics delivered to the elderly, will help connect millions of seniors to services, healthcare, their families and communities.
The initiative is being run with Japan Post who will be piloting the iPads and apps that have been custom developed for the elderly. After the pilot, the service will be expanded in stages with the goal of reaching 4-5 million customers in Japan by 2020.
Japan has a growing elderly population of 33 million, which is expected to grow by 40% over the next 40 years according to the Japanese Ministry of Health.
It can be expected that the market will see a growth in customised services for the elderly as the percentage of elderly citizens increases worldwide by 21% by 2020.
Ginni Rometty, CEO of IBM, said: "What we’re starting today draws on IBM‘s long heritage of innovation at the intersection of technology, business and society."
"The potential we see here — as broad as national economics and as specific as the quality of life of individuals and their families — is one example of the potential of mobile-led transformation anywhere in the world where issues of an aging population exist."
Japan Post’s operations include a Watch Over service, which for a nominal monthly fee see’s carers check in on elderly customers in order to assure families about the well being of their relatives.
Tim Cook, Apple CEO, said: "This initiative has potential for global impact, as many countries face the challenge of supporting an aging population, and we are honored to be involved in supporting Japan’s senior citizens and helping enrich their lives."
"iPad is incredibly intuitive, easy to use and has accessibility features built in, making it a perfect device for any generation to be connected and engaged."