IBM Europe yesterday duly launched its much-talked about clone subsidiary, ICPI, Individual Computer Products International Ltd. The company is planning an UKP8m promotions campaign in the UK, starting with a glossy, if irrelevant, advertisement on prime time television last night. ICPI says that the IBM name won’t be mentioned in any of its marketing. The […]
IBM Europe yesterday duly launched its much-talked about clone subsidiary, ICPI, Individual Computer Products International Ltd. The company is planning an UKP8m promotions campaign in the UK, starting with a glossy, if irrelevant, advertisement on prime time television last night. ICPI says that the IBM name won’t be mentioned in any of its marketing. The firm declines to name the designer and will only say that the systems are being sourced in Germany, Taiwan, Malaysia and Scotland. ICPI says that there are no IBM components in the new systems, although that may change. The systems have not been certified to run OS/2: the market demand isn’t there yet.
