IBM’s use of the Wall Street Journal as it’s never been used before (CI No 855) turned out to be a bit of a disappointment: it was just a 16-page tabloid newsprint insert of flackery with IBM – The Bigger Picture as the tag on each page.
IBM’s use of the Wall Street Journal as it’s never been used before (CI No 855) turned out to be a bit of a disappointment: it was just a 16-page tabloid newsprint insert of flackery with IBM – The Bigger Picture as the tag on each page.
