ING has introduced a new marketing and sales program aimed at making it easier for life insurance producers to better serve their business clients. The program, dubbed Blueprints for Business, offers support in the sales process from prospecting through the close of a sale through interactive software, an updated website, marketing materials, and regional seminars.
ING says that the Blueprints for Business program develops business opportunities for producers by breaking down the high-level business concepts into individual kits, which complement the interactive software and workshops.
The enhancements made to ING’s producer website and the interactive client presentation tool on ING Presents are key components of the program. ING brought all of its business-related tools together on ING Presents and also linked it to the producer website for easy access to Blueprints for Business presentations and brochures.
Additionally, the insurer added an Executive Benefits Wizard to its list of tools. The wizard helps producers walk clients through their executive benefit needs and offers plan recommendations.