UEFA Champions League and UEFA Europa League finals will be be streamed live on YouTube.
Telecommunications firm BT has signed an agreement to make available its BT Sport channels on video-sharing website YouTube.
The deal will kick off with two soccer matches, the UEFA Champions League and UEFA Europa League finals, which will be streamed live on YouTube.
The partnership will make the two finals available to viewers without subscriptions to BT Sport through the company’s free-to-air BT Sport Showcase channel, which will be accessible on YouTube for the first time ever.
BT Consumer chief executive John Petter said by showing the games for free, it was bringing BT Sport to a new generation of younger sports fans who view their entertainment online, through social media and on their mobile devices.
"We plan to make these finals the most social sports broadcast ever, with lots of exciting content in the build-up and on the night across YouTube, Snapchat, Facebook, Instagram, Twitter and Vine".
YouTube’s Senior Director in EMEA Stephen Nuttall said: "Fans today expect quality content on every screen and this partnership enables just that.
"Football is YouTube’s biggest sport; we’re host to over 300 football clubs, 37 leagues and channels from BT Sport to UEFA."
EE will introduce a new BT Sport offer to its customers prior to the start of the new football season.
The offer will initially be available for customers on 4GEE pay monthly mobile plans. Details and pricing will be revealed this summer.
BT Sport will be available to TalkTalk TV homes from next season.
TalkTalk TV homes will be able to subscribe to BT Sport channels on a rolling monthly contract directly from BT.
Subscribers to BT Sport can see the fixtures on the go via the BT Sport App, and on all six red button channels from September.
BT has recently unveiled plans to invest approximately £6bn over the next three years in faster broadband and mobile services.
The company intends to provide ultrafast fibre broadband to 2 million UK homes.