CBR gets expert opinion on smart cars as the industry goes through a wave of partnerships.
In last few days car manufacturers have unveiled several partnership ventures with software, chip, and security companies to develop the smart car of tomorrow.
For example, Bentley, Rolls-Royce, Aston Martin and Tesla have all adopted Nvidia’s Tegra X1 development kit to be installed in their smart driving solutions.
CBR went out and about to understand the movement and spoke to ten industry experts on smart connected vehicles.
1. Software AG
Dr John Bates, CMO
"The next step for cars is smart cities and smart road networks. When all cars communicate with smart roads and smart cities, it will be possible to optimise the whole system. With prototype projects starting now, self-driving cars will evolve to become mainstream in ten years, along with prototype smart cities.
"Combined with data from smart cities, the sheer volume of data generated by sensored roads, cars and even planes and trains would create a computational explosion of data complexity relative to moving objects, weather conditions and other currently unforeseeable scenarios.
"If this complexity were to be conquered with apps that harness the rich, real-time data, in the future, it could be possible to manage traffic jams in smart cities, allow haulage and cargo companies to proactively manage logistics and predict maintenance. For manufacturers, it may also bring unprecedented visibility into supply chains, helping them to avoid both production and transport bottlenecks."
Dr. Kevin Curran, Senior Member
"A crucial barrier to smart car success is the lack of trust and collaboration between the major auto manufacturers. Ford, General Motors, Toyota, BMW and all the other leaders are all part of the Vehicle Infrastructure Integration Consortium which is striving to deploy the infrastructure of tomorrow. However in reality they all go back to their workshops and continue to promote their own proprietary products.
"Car to Car (C2C) connectivity will play a large role in the future. For instance, if a crash happens, on-board C2C technology could automatically send vital details to the emergency services such as time of collision, GPS location, vehicle description, vehicle licence number and registered owner. This might save crucial moments in life-threatening situations. C2C can also help reduce fuel costs for fleet management. "
Prasad Satyavolu, Head of Innovation for Manufacturing and Logistics
"Despite the majority of European automotive companies having confidence in their in-house competencies to develop connected car solutions, they are also aware that they may not be able to implement solutions and services exclusively on their own.
"Consequently, automotive manufacturers and suppliers are undertaking product development in partnership with external service providers. The findings of our recent ‘Connected Car in Europe’ study suggest that this is the case for 69% of automotive companies. The most requested services include software development, security and testing services.
"This is the perfect time for car manufacturers and technology providers to come together and explore how telematics systems can enhance the driving experience in the years ahead, and lay the foundation for seamless urban mobility in the future."
Tom Blackie, VP of Mobile
"The Automotive industry has seen a hive of activity in recent years, for example the merger of Chrysler and Fiat, Tata’s acquisition of Jaguar Land Rover, and the close cooperation between Renault and Nissan. This comes alongside heavy acquisition activity amongst suppliers.
"Component manufacturer, Continental AG, recent purchase of Elektrobit’s Automotive division (a supplier to the likes of BMW, VW, Ford, Daimler and GM) just goes to show how focused the industry is on connectivity.
"Harman is highly acquisitive, having recently spent nearly $1bn on the purchase of software and service companies Symphony Teleca and Red Bend, and also Bang and Olufsen’s high-end automotive audio business unit. We can expect to see further concentration across the industry as vendors jockey for position and look for scale and breadth to win business and gain operational efficiencies."
5. Sierra Wireless
Olivier Pauzet, VP Marketing Strategy
"Partnerships between wireless solution providers and car manufacturers are enabling a new level of value-added connected services for customers. A few years ago, the only devices that were installed in cars were using communication devices to notify about accidents. Now they are going a step further and using devices to collect other data that can be useful for other services like insurance and maintenance.
"Partnerships are becoming a vital source to allow OEMs to make the most of evolving wireless technology and build in flexibility to adapt their solutions to future generations of technology and to services that may grow and change over time.
"LTE is clearly the technology of choice for connected cars, and it is still very much an evolving technology. Attention is already beginning to turn to the next generation of LTE technology, such as LTE Advanced, to deliver even faster speeds."