Communication services firm Level 3 has been selected to provide internet streaming radio service Pandora with high-speed internet access via 10 gigabits per second ports.
Pandora has been experiencing an increase in the amount of new listeners to its service, as well as an increase in overall listening hours. Level 3 has been asked to accommodate this growth and provide fast, uninterrupted service.
Created by the Music Genome Project, Pandora is an online radio service designed to help users discover and listen to music that is tailored to their tastes. Pandora asks the listener to enter the names of favorite songs or artists, then scans its collection and launches a personalized streaming station for the user, containing songs with musical similarities. Listeners further hone their stations by offering feedback on the selections.
The Level 3 network was built for this type of bandwidth-intensive application and is ideally suited to scale rapidly to meet Pandora’s ever-increasing bandwidth requirements, said Brady Rafuse, president of Level 3 content markets.