The memory chip shortage has really broken the taboo that computer companies never raise prices, only cut them, and Apple Computer Inc, citing changing global market conditions as well as rising component costs, announced a broad swathe of price increases in the US yesterday. The increases affect computers, external drives, monitors, printers and expansion kits. […]
The memory chip shortage has really broken the taboo that computer companies never raise prices, only cut them, and Apple Computer Inc, citing changing global market conditions as well as rising component costs, announced a broad swathe of price increases in the US yesterday. The increases affect computers, external drives, monitors, printers and expansion kits. The Mac SE with floppy is up 14.4% at $3,170; the 20Mb hard disk SE is up 5.6% at $3,770; the basic Mac II is up a swingeing 29% at $4,870; with 1Mb and 40Mb disk it’s up 14.9% at $6,169; with 4Mb and the 40Mb disk it’s up 11% at $8,070; the IIGS is up 15% at $1,150; the LaserWriter IINT is up 8.7% at $5,000; IINTX is up 6% at $7,000; 5.25 floppies go up 10% at $330; 3.5 by 7.5% to $430; the AppleColor monitor is up 5% at $400, the RGB by 20% to $600. The 256Kb memory for the Apple II is up a daunting 128% at $160; for the IIGS by 77% to $230; 1Mb memories for LaserWriters are also up.The IIe stays at $830, Mac Plus at $1,800, LaserWriter IISC at $1,800.
