MediBank Zug, a member of the Swiss Private Bankers Association providing investment advisory services and portfolio management to private clients, has implemented Ambit Apsys Private Banking solution and Ambit CRM from SunGard, a software and IT services company, to consolidate its core banking and CRM solutions.
MediBank selected SunGard’s integrated Ambit Apsys Private Banking and Ambit CRM solutions to help it centralize data, improve straight-through processing and protect confidential client information. By implementing a single system to gain a holistic view of its clients, MediBank will be able to better focus on its core competencies in client profiling, investment strategies and client service.
SunGard worked with Services4Banks, a Switzerland-based provider of application services, to deploy these solutions in a hosted environment, reducing implementation time and ongoing maintenance cost and efforts.
Christine Ehrat, director of MediBank Zug, said: “SunGard’s Ambit Apsys Private Banking and Ambit CRM solutions help us by providing a 360 degree, holistic view of our clients and their immediate investment needs. Consolidating our data will help us to improve our client profiling, and the solution’s integrated portfolio management system will help us implement and monitor an investment strategy for each client and improve our decision making against that strategy.”
Daniel Bardini, president of Ambit Private Banking for SunGard, said: “SunGard’s Ambit Apsys Private Banking solution helps provide MediBank with the ability to reduce the complexity of their operational processes and the time necessary to manage them. In turn, this will help the bank improve client centricity and meet client needs.”