Microsoft has struck a deal with music giant Epic Records to make a full year of exclusive artist content and high-definition music video downloads available for all Xbox 360 gamers.
Xbox Live members will be able to download featured music videos from Xbox Live Marketplace at no additional charge and watch exclusive interviews downloaded directly to their Xbox 360 system. Game with Fame sessions also allow Xbox Live members to play games with renowned celebrities, as well as enter sweepstakes offering a range of prizes, from Xbox 360 consoles to signed CDs.
Peter Moore, corporate vice president of the Interactive Entertainment Business at Microsoft said, This agreement with Epic Records offers our members exclusive artistic content directly from the source. With Artist of the Month we will be providing exactly what music-loving gamers want: brand-new, exclusive music videos that can be downloaded quickly, easily and free of charge.
Charlie Walk, president of Epic Records, commented, The fusion of music and video games now plays a significant role in breaking artists and enhancing the video game experience; the cross-cultivation of the two mediums helps new games and new artists thrive together.
The integration of gaming technology and music marks the beginning of a new phase in the convergence media phenomenon.