As part of efforts to bolster its position in mobile ecosystem.
As part of efforts to bolster its mobile ecosystem, Microsoft has a rolled out a set of MSN-branded mobile apps for iOS, Android and Amazon devices.
The free apps, which were earlier developed under the Bing label, had been originally intended for Windows 8 and Windows Phone devices.
Available for download via iTunes, Google Play and Amazon Appstore, the new MSN app portfolio includes apps for News, Weather, Sports, Food & Drink, Health & Fitness, and Money.
MSN corporate vice president Brian MacDonald said: "The apps, available for download today on the Apple App Store, Google Play Store, Windows and Windows Phone Stores, and the Amazon App Store, let you customize and organize the information you want according to your interests."
"Beautiful, immersive, and built from the ground up to work fluidly on each unique platform, the MSN apps feature an unprecedented breadth of content and functionality."
"Best of all, many of these features will roam across all your devices using your Microsoft Account. Whether it’s your Watchlist, your favorite teams and sports, your news topics, your favorite weather locations, or your favorite recipes and shopping lists, all your information will be available to you regardless of what device you’re on."
In September, Microsoft refurbished its MSN news service with a new crisper look and new lifestyle tools, alongside seamless syncing across a range of mobile devices.
Despite being dated, around 400 million users visit the MSN’s internet portal.
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