The cost of moving 10Mb of data over a GPRS mobile network in Western Europe has fallen by about 40% since May last year, according to Strategy Analytics Inc.
However, the Boston, Massachusetts-based research house warned that high pay-per-use prices for GPRS continue to deter consumers. Strategy Analytics’ findings revealed that the average cost of 1Mb of data on pay-per-use GPRS plans was over $18. Pay-per-use plans account for over 85% of GPRS users in western Europe.
The company said operators need to make their price plans more transparent and affordable to the mass market, concentrating on event-based charging rather than megabytes of data. The model is expected to become more common as consumer 3G service launches ramp up.