Mergers and acquisitions will not form the bedrock of Samsung’s future strategy.
Blackberry take-over a no-go, as Samsung revises strategy
Samsung will focus on expanding its offerings through partnerships rather than mergers and acquisitions, senior officials have claimed.
Quoted in the Korea Times, officials dismissed the possibility of a BlackBerry take-over and claimed it would aim to build market recognition before attempting to pursue volume growth.
"Talks about Samsung’s plan to acquire BlackBerry of Canada don’t make sense," an official commented. "What we are doing now is to win over the enterprise and consumer audiences by putting much more competitive elements into Samsung devices."
"Samsung is broadening its horizons through a range of key mobility partnerships."
These partnerships might include a recent collaboration with Good Technology to launch a new mobile security container and app eco-system for the Samsung KNOX enterprise mobility platform for Android.
Rumours of a take-over of Ontario-based BlackBerry emerged in January after Reuters reported that Samsung had made an offer of up to $7.5 billion, or between $13.35 and $15.49 per share. Reuters stood by the story as both Samsung and BlackBerry issued statements of denial.
BlackBerry commented: "BlackBerry has not engaged in discussions with Samsung with respect to any possible offer to purchase BlackBerry. BlackBerry’s policy is not to comment on rumours or speculation, and accordingly it does not intend to comment further."