78% plan to open their network for new offerings
Strategies of the world’s leading telecoms operators are dominated by the challenges arising from providing transparent and open mobile internet services, according to global survey by Nokia Siemens Networks (NSN).
The study showed that improving network performance to increase customer satisfaction, while coping with the mobile data surge caused by social networking, mobile app stores, TV services and voice over IP, top telecoms operators business needs.
The business leaders of 70 communications service providers from 42 countries were involved in the study, with an aim to provide an overview of these telecoms operators’ business needs through 2012.
Frederic Astier, head of customer operations marketing at Nokia Siemens Networks, said: “The boundary between mobile telecoms and the internet has all but disappeared. This study tells us that telecoms operators increasingly see their value, and competitive differentiation, in increasing customer satisfaction through improving network quality, while acting as a content broker for social networks, mobile app stores, TV and voice over IP services.”
The survey showed that communications service providers are much clearer than they were a year ago about their future role in a combined telecoms and internet ecosystem. While voice calls remain at the core of their business, about 78% of them plan to open their network as an intelligent bit pipe for new offerings, while 69% said they intend to bundle voice with other content.
According to the study, more than half the respondents said that improving customer satisfaction was their most important strategic goal over the next three years. This was followed by a reduction in operating costs.
In addition, respondents recognised the need to transform their businesses from telecom- and network-driven organisations into efficient customer-centric, IT organisations.