To attract young adults and maintain existing member relationships
PSCU Financial Services (PSCU), a Florida-based credit union, has added new iPhone and iPod touch applications to its mobile banking platform. PSCU Financial Services said that this new capability will help credit unions attract Gen Y and other member segments who are avid iPhone/iPod users.
PSCU expects that it’s new capability will also build brand recognition through credit union logo visibility on the member’s mobile device and customized iPhone application in the iTunes store.
PSCU claimed that its mBanking platform delivers flexibility for users, as well as support from its 24/7 contact center staff. The mBanking platform also provides credit union members the security through multifactor authentication, 128-bit encryption, automatic time out and a member-selected PIN.
John Pembroke, chief marketing officer of PSCU Financial Services, said: “iPhone and iPod touch users represent a significant percentage of mobile banking consumers. Our ability to deliver mobile banking applications for the iPhone equips credit unions with a compelling mobile banking platform that both attracts young adults and maintains existing member relationships.”