Treating staff well in a downturn pays dividends, survey finds
Firms that treated IT staff well during the recession are reaping the rewards of increased loyalty as a result.
More than a quarter (27%) of the UK IT staff surveyed by Kelly Services between October and January said that the economic downturn had boosted their loyalty to their employer. This contrasted with 10% who felt less loyal and 63% who felt the recession had made no impact on the way their attitude to their employer. This swing towards greater loyalty was particularly pronounced in London.
The key to unlocking company loyalty was positive management, good company morale and having senior executives who communicated well. Those respondents with a negative attitude towards their employer pinpointed poor management and low morale as the chief reasons.
Psychologist Dr Linda Papadopoulos said companies that went that extra mile during difficult times to ensure employees are happy and secure would engender loyalty as payback.
“The fact that many employers are seen as being ruthless when it comes to culling workforce numbers at times of crisis, working for a team that values their employees during difficult times is going to be regarded as comparatively more rare and therefore more valuable,” said Papadopoulos.