Reuters is opening a virtual news bureau in online world Second Life. Created by Linden Lab, the virtual world is inhabited by hundreds of thousands of users, and will provide the news firm with a new digital platform from which to deliver next-generation information.
Tom Glocer, CEO, Reuters, says, we’re playing an active role in this community by bringing the outside world into Second Life and vice versa.
Reuters reporter Adam Pasick, who will be known as Adam Reuters in Second Life, will serve as virtual bureau chief. He said, like any reporter, I’ll cover Second Life events as they happen, interview residents and uncover interesting stories. Reuters capability and experience in news and financial reporting will be valuable to the thousands of people who need to make decisions about how they run their businesses inside Second Life.
Second Life residents will be able to keep up with the latest news by using a new feature dubbed the Reuters News Center, similar to a real world mobile device. Users will be able to carry this free Heads Up Display (HUD) carrying live Reuters feeds of real-life and Second Life news wherever they go in the virtual world.
In addition, residents will be able to visit the Reuters Atrium, a town hall community center, where they can meet to discuss events, see the latest images and videos of the day, or just chat with their friends. A button on their Reuters News Center will alert them to discussions and instantly teleport them to chat areas in the Reuters Atrium from wherever they are in Second Life.
The Reuters Atrium will open on Wednesday, October 18, 2006.