Samsung Electronics Co is flexing its muscles in mobile data at the Consumer Electronics Show in Las Vegas, demonstrating High Speed Downlink Packet Access (HSDPA) technology there.
In particular, the Korean electronics giant is demonstrating handset speeds of 3.6Mbps, twice the speed of what other vendors are doing, enabling streaming and content downloads at considerably higher rates than hitherto experienced.
The demo comes a week after the world’s third largest handset manufacturer announced it had been selected by Vodafone Group, along with chipmaker Qualcomm, to provide HSDPA phones. Indeed, it is currently working on the development of an HSDPA phone to be launched exclusively by the world’s largest mobile operator.
These developments are evidence of Tangjeong-based Samsung’s growing prowess in the handset market, where it wants to sell not only mass market low-end phones, which bring economies of scale but tighter profit margins, but also the high-end smart phones for business and tech-savvy users, which command greater prices thanks to the richness of their feature sets.