In Europe for the end of the year review of sales targets, Santa Cruz Operation Inc president and chief executive Lars Turndal, and chief financial officer and senior vice president of operations, Alok Mohan, paused in London to launch a renewed campaign for Santa Cruz Operation as purveyor of Unix for iAPX-86-based business servers. The […]
In Europe for the end of the year review of sales targets, Santa Cruz Operation Inc president and chief executive Lars Turndal, and chief financial officer and senior vice president of operations, Alok Mohan, paused in London to launch a renewed campaign for Santa Cruz Operation as purveyor of Unix for iAPX-86-based business servers. The campaign is part of the Windows-friendly strategy that the company has been espousing for the past year, and is intended to carve out a market for Santa Cruz in a space somewhere between NetWare and NT. Everest, Santa Cruz Operation’s next operating system release with enhancements to distributed systems management among other things, goes to beta test this week at 200 sites around the world, said Turndal. Everest is due for release by mid-1995, but the company remains tight-lipped about a precise date. Meanwhile, the marketing campaign, which includes a series of advertisements featuring little green men on large purple sofas – colour co-ordination reminiscent of its Cambridge, UK-based IXI Ltd subsidiary’s Unix Expo dayglo effect – is aimed at small and medium businesses. Within this group, Santa Cruz is going after the public sector and departments within large companies, rather the enterprise server market. Its market approach predicates that NT will eat into sales of NetWare, UnixWare will not be able to take off quickly enough, while OS/2 is the joker in the pack, said Turndal. The company was also emphatic that it will not be putting its Unix up on the PowerPC until there are a lot more systems out in the market – 5m or so are needed to make the move worthwhile, it reckons. When that time arrives, however, Santa Cruz is confident about putting its operating system onto RISC; Turndal said there was a dusty version somewhere on a shelf, left over from the ill-fated Advanced Computing Environment venture, when Santa Cruz Operation was planning to jump into the RISC world with Microsoft Corp and MIPS Technologies Inc. Santa Cruz Operation’s relationship with Microsoft, which has a seat on its board and which is a major shareholder in the company, is interesting, acknowledged Turndal. We are becoming more competitive; I do reserve the right to ask Microsoft to take a walk round the building when we are discussing competitive matters at board meetings, he said. The company is also happy to highlight recent blow-outs for NT, as at the UK’s power distributor, the National Grid Co, which has evaluated NT but opted to stick with Santa Cruz Operation. In Europe, company growth is running at between 18% and 20% a year and worldwide, the company is still seeing 15% growth, said Mohan.