News: 61% of Londoners prefer to make payments using cards.
Retailers could fail to take advantage of Christmas shopping if they don’t offer card payment facilities to shoppers, with 80% of buyers in the UK expected to shop through cards this year.
According to research from EE, 25% of shoppers don’t complete transactions due to lack of card payment facilities, with the number of shoppers who abandon transaction at around 13 million.
The report also revealed that more than 28% of shoppers prefer to use contactless due to its simplicity, and 29% prefer paying via contactless because of its speedy nature.
Contactless payments are on the rise following the introduction of the system by smartphone makers like Apple and Samsung, who started using the feature in their smartphones and wearable devices.
The increased popularity of contactless payment is particularly impacting small retailers who do not possess the technology required to facilitate such payment systems.
According to the research around 72% of the shoppers in Brighton said that they would use their cards for the majority of their transactions, followed by shoppers in York, with 71% claiming that they would use cards to pay for their shopping.
Around 66% of the shoppers in Birmingham, 65% in Norwich and 63% of shoppers in Bristol also prefer using cards.