In keeping apace with consumer trends, digital TV broadcasting giant BSkyB is extending its services beyond the television set with the launch of a new download service that allows customers to view movies, sports and news via their PC and mobile phone.
Freely available to existing subscribers to Sky’s premium movie and sports channels, the two new services, Sky by broadband and Sky by mobile, claim to offer customers more flexibility than ever before about how, when and where to watch Sky TV.
Sky says it is introducing the new services in response to growing evidence of consumers’ desire to take control of their TV viewing and to access media content in different ways.
Sky has confirmed that more than 200 movies will be available at launch, including a mix of Hollywood blockbusters such as Spider-Man 2 and The Day After Tomorrow, and cult-classic Sky Movies titles from Alien: The Director’s Cut to Dr Strangelove. The company expects the number of titles will increase over time to encompass over 1,000 titles from the Sky Movies catalogue.
The service also offers personalized preference settings, an advanced movie search function, and the ability for users to create their own movie download library.
Richard Freudenstein, Sky’s COO, said, Families’ entertainment needs are changing fast and audiences increasingly expect to be able to access content whenever and wherever they want. Sky will use new technologies to stay ahead and give customers more choice and more value.