Over 50% SMBs plan to deploy mobile business applications in the next two years
Small and medium sized businesses (SMBs) in New Zealand will continue to be prudent about IT investments in 2012 as the local economy is still unsteady, says IDC’s report ‘New Zealand SMB Market Analysis and Forecast, 2010-2015: on the threshold of recovery’.
It says that IT spending in the NZ SMB sector, where less than 500 employees work, accounted for 48.2% of IT investment in 2010, reaching NZ$2,449.4m. By 2015, spending by SMBs is expected to increase to $2,978.9m, a five year growth of 4% p.a.
Though cost reduction remains a top business priority, revenue growth and productivity are considered equally important drivers of IT investment in New Zealand’s SMB sector. Large businesses facing similar technology challenges are better off than SMBs, which have fewer resources, and this is pushing them to seek out innovative solutions, according to IDC’s research.
It was found that mobile technologies will continue to be a significant area of investment for SMBs, with over 50% planning to deploy mobile business applications in the next two years.