First major upgrade since Google moved to ‘Caffeine’ in 2010.
Google has announced a major revamp of its search engine algorithm on its 15th birthday.
The new algorithm, codenamed Hummingbird, is the first major revamp since it introduced Caffeine in 2010, and is designed to understand concepts and the relationships between them, rather than focusing on words as Caffeine did to better index webpages.
A Google spokesman said: "If there are plenty of relevant matches to your search terms, Hummingbird does a better job picking the strongest page for you."
The tech giant claims the new algorithm offers more fluid interactions by understanding concepts, and so is better suited to more conversational, human enquiries – making it poised to serve the new wave of wearable technology.
Google SVP Amit Singhal said that the company will keep improving Google Search so it becomes more intuitive.
"This means giving you the best possible answers, making it easy to have a conversation and helping out before you even have to ask," Singhal said.
"Hopefully, we’ll save you a few minutes of hassle each day. So keep asking Google tougher questions — it keeps us on our toes! After all, we’re just getting started."