Sony BMG Music Entertainment and IPTV provider Brightcove have launched ‘Musicbox Video’, a website featuring ad supported music videos, artist interviews and other material from the company’s portfolio of artists.
Hewlett-Packard and Dream Works Animation SKG have already signed up to show adverts on Musicbox as part of a joint promotion for animated film ‘Over the Hedge’. Ads will be pop up before video plays.
Individual users will be encouraged to link Musicbox material to their blogs, fan-sites and myspace pages using a Brightcove-designed player-sharing feature. Ads will not be shown alongside videos on these individual sites.