Starkey Laboratories, a hearing technology company, plans to implement Pivotal CRM from CDC Software at its worldwide sites to help centralize and streamline customer information to strengthen its customer service and support long-term growth.
According to CDC Software, more than 700 Starkey employees from the company’s marketing, sales, customer service and warranty departments are expected to be using Pivotal CRM at its offices located in the US and in facilities in 18 other countries.
Starkey plans to use Pivotal CRM’s functionality in sales force and service automation, marketing automation, partner management, mobile and handheld, call scripting, and enterprise performance management.
Keith Guggenberger, senior vice president of operations at Starkey, said: We like that Pivotal CRM offers functionality that is designed to make it easier for us to market, sell and service customers across all our channels, strengthening our customer service and ultimately helping our bottom line.
Bruce Cameron, president of CDC Software, said: We are very excited to add such a prestigious global leading manufacturer to our customer base. We believe that this implementation further illustrates Pivotal CRM’s success in fostering continuous improvement and meeting the specific needs of manufacturers with complex and distinct business processes governing their customer relationships.