Uncertainty clouds the future of a major Sun Microsystems Inc. trade show, used by the company as a springboard for major product news.
The Sun Network conference held annually for the last two years in San Francisco, California, has been indefinitely postponed from its regular timeslot of September, the company said.
Sun blamed the strain placed on its marketing resources and resources of partners by holding the event so close to JavaOne and Sun Network Asia, held in Singapore this year for the first time. Both JavaOne and Network Asia took place in June.
However, it is believed that Sun may be attempting to preserve its own marketing budget against the background of poor financial performance and its having committed to the Singapore, US and upcoming Barcelona, Spain, events, in addition to jointly funding JavaOne.
A Sun spokesperson said Sun is considering merging Network with JavaOne, although no decision had yet been taken.
Sun, though, will need to act soon, as facilities for trade shows are traditionally booked years in advance. It is unclear, too, just how happy Sun’s partners will be to see the company hold its Network conference product fest at JavaOne, which is increasingly used as a platform for partners.
The spokesperson added Sun remains committed to the company’s quarterly product launch event that would have taken place at this September’s Network conference.
Sun used last year’s San Francisco conference to unveil the Java Desktop System (JDS) and Java Enterprise System (JES), the twin bedrocks of Sun’s software revival story.