Skype launches International Technology Upgrade Week (ITUW) after a survey revealed that 40% of adults do not upgrade software on their computer when prompted.
The launch of ITUW involves a global partnership with Symantec’s Norton and TomTom to encourage consumers to regularly download free software updates to their computers, tablets and other portable devices.
International Technology Upgrade Week aims to educate and show consumers the value of keeping software up to date.
"Here at Skype, we are constantly getting feedback from our users and making improvements to Skype every day," says Linda Summers, Director of Product Marketing at Skype. "Only by regularly upgrading, are consumers able to enjoy the benefits of improved voice and video calling quality, longer mobile battery life and bug fixes, in addition to new features that we regularly add across our product portfolio, like Photo Sharing on mobile, or Group Video Calling and Group Screen Sharing on a computer."
A recent survey of British, American, and German consumers revealed that 40% of adults do not always update their software when prompted and one quarter of consumers said they do not fully understand what software updates and the benefits associated with them.
The study also found that 75% of adults received notifications on the computers advising them to update their software. More than 50%revealed that they needed to see a prompt two to five times before actually downloading and installing an update.
Another 25% revealed the did not know how to check if their installed software needs updating
Symantec reported it has blocked more than 5.5 billion malicious attacks in 2011 which has increased by 81% from the year before.
Please follow this author on Twitter @Tineka_S or comment below