CEO: it will not be like the Apple Watch.
Swiss watch maker TAG Heuer is planning to foray into the smartwatch market with its own watch.
Tag Heuer CEO Jean-Claude Biver said: "We want to launch a smartwatch at TAG Heuer, but it must not copy the Apple Watch."
"We cannot afford to just follow in somebody else’s footsteps."
Some of the Swiss watch makers are expected to launch their smartwatches at the 2015 Basel watch fair in Switzerland, but the company has not revealed its plans on the release date.
No details of the design or features of the upcoming watch have been revealed yet, but reports suggest that it might not resemble any of the Android based watches or Apple watch.
Recently, another watch maker Fossil announced that it was developing a smartwatch by partnering with Intel, which would target the fashion industry, and now with this announcement TAG Heuer will be the next to join the race.
Reportedly, the iconic Swiss watch makers are facing competition from smartwatch makers of the Silicon Valley, as smartwatches allows users to make calls, monitor fitness and access apps, something that normal luxury watches cannot do.