Gamification to drive digital transformation

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Gamification is producing significant improvements in employee engagement as a means to improve digital transformation.

According to Kotter International, the traditional approach is no longer applicable, with organisations struggling to become agile enough to respond rapidly to fast-changing business environments. 50% of companies that fail to bring about necessary change do so because they are unable to convey the importance of this to employees.

In a Point of View on Enterprise Gamification, Maggie Buggie, VP Global Head of Digital Sales and Markets from Capgemini, said: "As employee pressure on organisations to become digital continues to grow, often as a result of richer digital experiences at home, the greatest antagonist to change is increasingly recognised as company culture."

"Gamification at the enterprise level is increasingly becoming a solution to transformation as it can in many cases engage employees, consumers and partners more effectively than traditional methods. It provides a mechanism to support any changes to a business’s operating model and drive meaningful digitally-enabled business transformation. "

By using a special gamification tool, Capgemini worked closely with EDF Enegry to mobilise employee engagement through crowd-sourcing innovative ideas. The ideas were based upon how to increase revenue and drive cost savings. Over 100 ideas were generated, five time more than previously created through traditional processes.

The results encouraged points systems for internal competition and led to employee participation of 92%, far beyond the expectations of EDF. Best behaviours were driven by intrinsic factors such as using a points system to recognise and reward people.

Gallup found that over 70% of Americans are actively disengaged in their work, estimating a cost to the U.S economy of $450 – $550bn annually. However, when both employees and customers are engaged, a 240% boost in business performance can be achieved.

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