The American disease of linguistic inflation that we foresee leading to words like utilitarisation has struck again: on Friday we reported that Altos Computer Inc blamed the seasonal character of its international business for a slowdown in sales (CI No 1,016), but what Altos actually blamed was the seasonality character – why not go the […]
The American disease of linguistic inflation that we foresee leading to words like utilitarisation has struck again: on Friday we reported that Altos Computer Inc blamed the seasonal character of its international business for a slowdown in sales (CI No 1,016), but what Altos actually blamed was the seasonality character – why not go the whole hog and say it seasonabilityness?