Expects data revenue to exceed $50bn in 2010
Top wireless carriers in the US have added just under 4.2 million retail net subscribers and more than 22 million gross retail subscribers during the fourth quarter of 2009, according to IDC.
The study found that the total US market for the quarter closed at just under 285 million retail wireless subscribers, and data revenue closed at over $11.8bn accounting for 27% of service revenue.
According to IDC, Verizon Wireless closed the quarter at over 1.2 million net additions, while AT&T finished with 852,000. On the prepaid side, TracFone led the way with over 1.2 million net additions.
Richard Murphy, research analyst of wireless and mobile communications at IDC, said: “The prepaid market in the US will remain very competitive. You have five carriers that are competing for every subscriber in that arena.
With the larger carriers trying to get more consumers to spend more of their wireless dollars on data, look for data revenue to continue to grow in the future. Carriers are attempting to get as many of their customers as possible to use smartphones. And since most smartphones have data requirements, data revenue will increase.
IDC anticipates data revenue to continue to drive the wireless business and expects data revenue to exceed $50bn in 2010.